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Crested Butte Mountain Resort Unveils a New Logo

August 27, 2013

For Immediate Release

Crested Butte Mountain Resort Unveils a New Logo

MT. CRESTED BUTTE, Colo. – AUGUST 27 – Crested Butte Mountain Resort (CBMR) started on a new website development project with Dallas-based web design company One Fast Buffalo and finished with a new logo. As the resort gears up for winter, they are doing so with a fresh new look; one that highlights the iconic peak of Crested Butte Mountain and speaks to the brand of an area that is truly unique, vibrant and adventurous. With this announcement and some early season booking offers, the new logo is now officially out in the marketplace and on September 10, 2013 the resort will launch their new website, complete with the new brand and logo.

“We met with the web company for a few days in early May to articulate what our company was looking for in the new website,” explains Scott Clarkson, vice president of sales and marketing for the resort. “After hours of discussing the brand, it became evident that what we were all saying about our passion and the level of activity in Crested Butte wasn’t being conveyed to prospective guests through the present look and feel.”

Designer and owner of One Fast Buffalo, Ben Jenkins, took the feedback and went to the drawing board with the goal of truly establishing a design that felt more like how we all feel. “The look should be dynamic, vibrant, and colorful. CBMR is an action sports based company,” stated Jenkins, as he left the brainstorming room in early May.

“I very much wanted to see a design that focused on the silhouette of the mountain, celebrating our iconic peak,” Clarkson added. “Its shape is differentiating and its part of what makes Crested Butte such a special place. I was also looking for a design that would pop and help Crested Butte to stand out as it should. I think we got there with this new brand.”

There are summer and winter versions of the logo, as well as one for Crested Butte Resort Real Estate, to continue the brand throughout the resort.

About Crested Butte:

Nestled in the heart of Colorado’s Rocky Mountains, Crested Butte is committed to preserving the pristine landscape and mountain lifestyle. With vibrant Victorian store fronts and expressive local characters, the small historic town remains true to its heritage and radiates an unparalleled welcoming and inviting spirit that celebrates a simpler life and time. Thanks to a widely diverse landscape, outdoor enthusiasts of all levels will find a new challenge with each visit. From world-class mountain biking, to legendary skiing and snowboarding, to a secluded fly-fishing experience, Crested Butte is one of Colorado’s best-kept secrets. www.skicb.com

For more information about Crested Butte's lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 600-2803 or visit the web site at www.skicb.com. For information on ski area real estate opportunities call (970) 349-4999 or (877) 805-6109 or visit the website at www.cbliving.com.

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Media Contact:

Erica Mueller

ereiter@cbmr.com

970-349-2205

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