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The concept of luxury is being redefined around the world to encompass qualities such as clean air, a calm and tranquil environment, and purity of design. That’s no surprise for us. Because we have always believed that these attributes define luxury. That’s why our approach to luxury is infused with Swedish qualities: authenticity of materials, human-centric innovation technology, painstaking craftsmanship, and calm yet emotional design. Ultimately, it’s all about making your life easier and more rewarding.

Coca Cola

For generations, Coca-Cola® has been associated with special times and places and the simple pleasures of everyday life. That's the magic of Coca-Cola. The Coca-Cola Company is present in over 200 countries and is the leading manufacturer of non-alcoholic beverages worldwide. Coca-Cola sponsors the U.S Extreme Boarderfest, U.S. Extreme Freeskiing Championships and the PowerAde Pinnacle Mountain Bike Series at Crested Butte Mountain. In proud partnership with Swire Coca Cola, USA.

GORE-TEX® Outerwear

If it doesn't say GORE-TEX, it's not. GORE-TEX® outerwear is wearable weather protection that keeps you dry and comfortable from head to toe. GORE-TEX® fabric is specifically engineered to form an impenetrable barrier against wind and water while maintaining breathability. The most tested - and most trusted - windproof, waterproof, breathable fabric, only GORE-TEX® outerwear carries the Guaranteed to Keep You Dry® promise.

Monster Energy

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

Montanya Distillers

Makers of fine aged rums in the Colorado mountains. Colorado rum, high altitude rum, female owned, female distilled, made from only four ingredients (Colorado mountain water, yeast, sugar cane, and a tiny touch of Colorado mountain honey that we caramelize ourselves.) Our hoppin' rum bar in Crested Butte offers 22 rum cocktails, distillery tours, free tastings, live music, outdoor seating, and more. Find Montanya rums in 34 US states and overseas!


Bud Light

Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. Its superior drinkability and refreshing flavor makes it the world’s favorite light beer. Enjoy responsibly. Relax while soaking up the sun in one of the Bud Light loungers on our Ten Peaks Beach near the top of the Painter Boy lift.

Crested Butte Snowsports Foundation

Show your support for our local ski and snowboard programs and athletes by joining the CB Snowsports Foundation. Your membership provides funding for support and scholarships to Gunnison Valley Snowsports Athletes. 

Western State Colorado University

Western State Colorado University delivers a private college experience at a public university cost, right here in the Gunnison Valley. Surrounded by a spectacular backyard laboratory, Mountaineers have opportunities to conduct hands-on research and learning that most larger colleges reserve for graduate students, all at the best college value in Colorado. With class sizes averaging just 17 students and nearly 90% of professors holding the highest degrees in their fields, Western students can tailor their education to meet their career goals. Whether they’re studying endangered species high in the alpine tundra, building a business plan for a local non-profit, or studying athletes in our High Altitude Performance Laboratory, Western students experience Learning, Elevated. 

Gunnison - Crested Butte Tourism Association

Gunnison / Crested Butte is nestled among almost two million acres of pristine wilderness in southwest Colorado. The area is known to winter sports enthusiasts for world-class alpine skiing and snowboarding, snowmobiling, cross-country skiing, snowshoeing and ice fishing. Gunnison / Crested Butte is also a haven for outdoor summer activities. In the warmer months, visitors enjoy recreational activities, such as hiking, mountain biking, boating, whitewater rafting, kayaking, fly-fishing, camping and horseback riding. Year-round visitors enjoy distinctive restaurants, unique shops and stimulating cultural opportunities, and have a wide range of lodging options from rustic inns to guest cabins and bed-and-breakfasts to full-service resort hotels.

US Forest Service

We are entrusted with 193 million acres of forests and grasslands. It's a big task, but one that we take seriously. We are dedicated to restore and enhance landscapes, protect and enhance water resources, develop climate change resiliency and help create jobs that will sustain communities.

Colorado Ski Country USA

Colorado Ski Country USA is the not-for-profit trade association that represents the ski industry for the state. The Association is comprised of 22 member resorts and conducts public policy, public relations and marketing.

Okemo Mountain Resort

Rising above the village of Ludlow, in south-central Vermont, Okemo Mountain Resort is a family-operated, four-season, outdoor enthusiast's playground. The resort continues to earn top awards and accolades for snow quality, grooming, terrain parks, family programs, slopeside lodging, resort dining, and friendly and professional guest service.

Mount Sunapee

Mount Sunapee is a sister resort to Crested Butte, Colorado and Okemo Mountain, Vermont. Located in easy-to-reach southwestern New Hampshire, Mount Sunapee is ranked in the top 20 eastern resorts. For the fourth year in a row Mount Sunapee was ranked with the best overall snow surfaces in the East in the annual SKI Magazine Reader Survey.

National Ski Areas Association

The National Ski Areas Association is the trade association for ski area owners and operators. It represents 321 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has over 400 supplier members who provide equipment, goods and services to the mountain resort industry. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.