Press Releases

For Immediate Release

Media Contact: Emily McCormack, emccormack@cbmr.com, 970-331-6145

CRESTED BUTTE MOUNTAIN RESORT FOCUSES IMPROVEMENTS AND CAPITAL PROJECTS ON THE MOUNTAIN FOR THE 2010-2011 SEASON
CBMR prepares for another 50 years with visible enhancements 

CRESTED BUTTE, Colo. – Aug. 24 – The focus is on the mountain as Crested Butte Mountain Resort (CBMR) prepares for the coming ski and snowboard season. Improvements designed to maximize the skiing and riding experience are taking place in preparation for the resort’s celebration of 50 years of skiing throughout 2010-2011.

“We’ve given detailed thought to our terrain and on-mountain amenities and how the mountain is laid out,” said Ken Stone, COO of CBMR. “Our goal going into the 2010-2011 season is to maximize our assets. To accomplish that objective we’ve reconfigured things a bit, freeing up additional intermediate terrain in the process.”

Crews are glading Horseshoe Springs – expanding tree-skiing options and, as a result, adding more intermediate terrain to the resort’s tally.

CBMR also introduces the new Gold Link Terrain Park and Superpipe for the 2010-2011 season. By relocating the resort’s largest park and pipe, crews have created a complete freestyle park pod off the Painter Boy and Goldlink lifts. This translates to a literal playground for the park enthusiast, highlighted by the ability to progress from one park – and one feature size – to the next. The Cascade location also is ideal for larger park features, offering a consistent fall line for the jib park and half pipe. Cascade is blessed with good afternoon light, allowing for better visibility, and its proximity to mountain operations headquarters means snowcat operators have easier access and more time for preening features. The new location also leaves crews hopeful for delivery of a constructed half pipe in time for the Christmas holiday, thanks to the park’s location along the main water feed pipe for the mountain’s snowmaking system.

With these mindful improvements and reconfigurations skiers and riders at CBMR gain back two full-length trails in the resort’s best existing intermediate pod.

Guests to CBMR also will note increased snowmaking capabilities resulting in earlier terrain openings and a better late season base. Increased snowmaking at the base area will allow for Peachtree beginners lift and the Camp CB teaching area and magic carpets to open on the first day of the season. And, the resort is eager to utilize its $40,000 NSAA grant, which translates to 10 new high efficiency tower guns.

Another notable change on the mountain is the new NASTAR race arena located on the Canaan trail just above the Paradise Warming House.

At the base, $400,000 in improvements and enhancements to the Treasury Center base lodge include more seating and expanded skier services, such as lockers and bathrooms. Butte 66, a popular choice for lunch and après ski, will also benefit from extensive renovations, and the Spellbound Pizza Company will move to a new location on the remodeled third floor of the Treasury Building.

In addition, CBMR has added a new activity to the existing Adventure Park, and relocated the Trailhead Children’s Discovery Museum to the Outpost Building – now open year-round. The Adventure Park line-up now includes mini golf during the summer season in addition to the bungee trampolines and climbing tower, which are open year-round. The Flying Gopher 18 hole mini golf course is located under a weatherproof dome, which will convert to an ice skating rink during the winter season. The Trailhead Children’s Museum features playful adventure, art, science and discovery for young children and parents throughout the year, including special events and programs. The museum’s new location at the base of the mountain makes for easy access and provides yet another great option for family fun.

Improvements over the past six years, since the Muellers initially took ownership of CBMR in 2004, include:

• A new base area village called Mountaineer Square
• New lodging (Elevation Hotel & Spa, Lodge at Mountaineer Square);
• Expanded DC Terrain Park
• A complete remodel of the beloved Ice Bar on-mountain restaurant – now called Uley’s Cabin
• The addition of a base area Adventure Park complete with bungee trampolines, a climbing tower, ice skating (winter only), a lift-served tubing hill (winter only) and mini golf (summer only)
• Snow igloos – solid snow structures – set up in the kids’ play area outside of Camp CB and as cocktail hotspots near the Ice Bar restaurant
• New snowmaking and grooming
• A lift system expansion
• The Treasury Center remodel
• A new children’s facility called Camp CB
• The addition of a combined beginner learning area for children and adults
• The introduction of the Mountain Sports Team accessible to a wide variety of athletes from kids enjoying local recreational programs to driven student athletes
• The addition of the Outpost Building Day Lodge, which now houses the Trailhead Children’s Discovery Museum

2010-2011 PACKAGES AND SPECIAL OFFERS 

50/50 Package – Celebrating 50 Years of Skiing: November 23 – December 16, 2010
In celebration of 50 years of skiing and riding in Crested Butte, CBMR has created a 50/50 package, featuring 50 percent off lift tickets and $50 per person, per night for lodging. The 50/50 package is available from November 23 to December 16, 2010 (check out Dec. 17). The 50 percent discount on lift tickets is only available with lodging package. Call 800-600-2803 for information or reservations.

Book Early Save BIG: Book by September 13, 2010
Guests to Crested Butte can discover value by booking early. CBMR’s Book Early and Save BIG offer includes a 20 percent discount on lodging for reservations confirmed by September 13, 2010. Reservations must be confirmed by September 13, 2010. Minimum four-night stay required. Based upon availability with no blackout dates.

Friends & Family Fly Free: All Season Long – Subject to Availability
One of Crested Butte Mountain Resort’s (CBMR) most popular offers, Friends & Family Fly Free, is back for an encore. Book a Crested Butte vacation for three or more people and every third airline ticket is free. Even better, Friends & Family Fly Free features direct flights into Gunnison/Crested Butte Airport (GUC) on American Airlines, United Airlines and Delta Air Lines. Maximum travel credit is $400 per free airline ticket and each reservation is limited to three free airline tickets. Subject to availability. Call 800-600-2803 to learn more or to book a Crested Butte getaway.

The Grandest Christmas: December 17 – December 25, 2010
A holiday ski vacation for under a grand? It’s true! Crested Butte Mountain Resort’s (CBMR) Grandest Christmas package returns featuring four nights of lodging at The Grand Lodge Hotel, and three days of skiing or riding at CBMR for a family of four, for under $1,000. Considered by many to be the “last great Colorado ski town,” Crested Butte is the ideal holiday destination. Dazzling twinkle lights line Elk Avenue and crowds gather for the Torchlight Parade as skiers wind down the mountain on Christmas Eve. And The Grand Lodge is located just 200 yards from the chairlift making first tracks on Christmas morning a definite possibility. CBMR’s Grandest Christmas package must be booked by December 17, 2010 for travel from December 17 through December 25, 2010 (check-out on December 26, 2010). Price is subject to availability and has been quoted prior to all fees, taxes and optional travel protection. The Grandest Christmas package is available exclusively through Crested Butte Vacations: 800-600-2803.

4th Night and 4th Day Free: January 3 – March 10, 2011
Enjoy some of the best conditions of the season and an additional nights’ lodging and day of skiing free. Purchase three nights of lodging and three days of lift tickets between January 3 and March 10, 2011 and receive a fourth night of lodging and fourth day of skiing free. Blackout dates apply. This package is available only through Crested Butte Vacations: 800-600-2803.

Nestled in the heart of Colorado’s Rocky Mountains, Crested Butte is committed to preserving the pristine landscape and mountain lifestyle. With vibrant Victorian store-fronts and expressive local characters, the small historic town remains true to its heritage and radiates an unparalleled welcoming and inviting spirit that celebrates a simpler life and time. Thanks to a widely diverse landscape, whether beginner or burgeoning national champion, outdoor enthusiasts of all levels will find a new challenge with each visit. From world-class mountain biking, to legendary skiing and snowboarding, to a secluded fly-fishing experience, Crested Butte is one of Colorado’s best-kept secrets.

For more information about Crested Butte's lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 600-2803 or visit the web site at www.skicb.com. For information on ski area real estate opportunities call (970) 349-4999 or (877) 805-6109 or visit the website at www.cbliving.com.
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